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Alan Wake Remastered Is Ditching the Original’s Product Placement


With model offers for the 2010 cult traditional Alan Wake lengthy since expired, the title’s upcoming remaster is not going to function its predecessor’s iconic product placements when it launches on October 5.

In response to an article by Display screen Rant, Treatment is about to strip the sport of its real-world merchandise when it releases subsequent month. With model offers having since expired for the title, a PR consultant for Alan Wake Remastered confirmed that the remaster will likely be changing its partnership-sponsored commercials with generic in-universe branding.

Other than its otherworldly tone and cult traditional standing, the unique launch of Alan Wake additionally grew to become recognized (much less lovingly) for its excessive variety of model offers. Product placement within the psychological thriller managed to creep its approach into the whole lot from background atmosphere fashions to the title’s core gameplay parts. When exploring the quaint mining city of Vibrant Falls, followers will possible bear in mind the Verizon billboards that stood proudly alongside the sport’s forest-lined streets, even after darkness fell.

The title did not cease there, nonetheless, as a variety of core gameplay parts additionally introduced with them unique model tie-ins. From looking out far and huge for Energizer branded batteries as an important supply of energy for Alan’s torch to together with automobiles manufactured by Ford and Lincoln, gamers had been by no means distant from encountering a well-recognized company emblem within the recreation.

The inclusion of real-world merchandise in Alan Wake is one which divided its fanbase. Whereas some gamers balk on the thought of real-world merchandise being pushed on customers throughout a time of escapism, others discovered it gave the title grounding and relatability. In a Reddit thread detailing Treatment’s resolution to interchange the previous branded merchandise with in-universe commercials, one fan appeared notably repulsed by the considered utilizing something however Energizer batteries to energy their torch:

To see extra from the upcoming remaster, ensure to take a look at the title’s current trailer, which debuted at this month’s PlayStation Showcase. It will be fascinating to see – if there may be an Alan Wake sequel on the best way – whether or not that recreation will get the identical generic branding, or if the real-world commercials return.

Jared Moore is a contract author for IGN. You may comply with him on Twitter.

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