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Nintendo’s American Branch Didn’t Like The Idea Of GameCube Being Purple


Gamecube System
Picture: Nintendo Life

Xbox is not the one one celebrating 20 years this week. The GameCube – which ended up promoting about 21 million models worldwide throughout its lifetime – is at the moment reliving its North American launch from twenty years in the past.

Whereas purple would possibly look like a becoming theme for the system, previous to its launch in 2001, there have been many doubts from inside Nintendo. In an interview with our buddies over at VGC marking the 20 12 months anniversary, Nintendo’s former VP of selling and company affairs Perrin Kaplan spoke about how the American department suggested towards this color to start with, as a consequence of considerations over unhealthy press.

We truly advised that the purple was not one of the best to start out with and [Japan] mentioned, ‘no, we’re going to make use of that’. Then we pushed for black and silver, as a result of I believe within the US no one had ever actually accomplished the purple color earlier than.”

“…It wasn’t that you just couldn’t convey out {hardware} that was a special color, it was only a very… ‘feminine’ trying color. It simply didn’t really feel masculine, I believe. I bear in mind us being very nervous at E3 that we had been going to get unhealthy press purely primarily based on the color.”

Nintendo of America’s former director of company communications Beth Llewelyn recollects how the purple color of the GameCube solely made the battle towards Sony and Microsoft more durable on the time.

“This pre-dates Apple. Selecting your color nowadays is like making an announcement. However again then all the sport techniques had been black… even white hadn’t actually been accomplished extensively. Nintendo was by no means a know-how story, however we had been at all times combating what our rivals at Sony and Microsoft had been doing from a PR perspective and having this purple field didn’t fairly assist there.”

Did you just like the purple color Nintendo used for the GameCube model? How in regards to the different colors it was made obtainable in? Depart a remark down under.

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