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Sega And General Mills Team Up For Sonic The Hedgehog Cereal


Forward of subsequent week’s anticipated launch of Sonic The Hedgehog 2 in theaters, Sega and Normal Mills have introduced a partnership to carry the spikey blue hedgehog to breakfast nooks nationwide.

Normal Mills will likely be releasing two Sonic branded meals merchandise, with the compulsory breakfast cereal taking middle stage. That includes honey-flavored rings with spin sprint and chaos emerald marshmallows, this cereal goes all out on representing Sega’s mascot. There’s additionally a “enjoyable back-of-the-box exercise for a speedy strategy to begin the day.” Neat!

Michael Cisneros, Senior Supervisor of Licensing at SEGA of America has this to say concerning the partnership:

“Normal Mills is likely one of the foremost manufacturers within the meals business — particularly on the subject of youth-focused merchandise, so we’re thrilled to associate up with them. This partnership is a extremely enjoyable and inventive strategy to combine some iconic points of the Sonic video games into a complete new product line, and we’re excited to introduce it to Sonic followers.”

Additionally getting the Sonic therapy is a field of fruit snacks which we haven’t any particulars about but, aside from its existence. Each merchandise are thought-about “particular editions,” so do not count on these to final on grocery retailer cabinets for lengthy. They are going to go quick!

Paramount Photos’ Sonic the Hedgehog 2 hits theaters April 8.

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