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So, What Are We Calling This Not-E3 Conference, Anyway?

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NOT E3

Within the journal enterprise, the Again Web page is the place you’d discover all of the bizarre goofs that we could not slot in anyplace else. Some might name it “filler”; we desire “a complete web page to make horrible jokes which are tangentially associated to the content material of the magazine”.

We do not have (paper) pages on the web, however we nonetheless love horrible jokes — so welcome to our semi-regular function, Again Web page. Right now, Kate’s looking for out what the heck we needs to be calling this mid-June online game extravaganza, if it isn’t E3…


E3 ain’t occurring this yr. The Digital Leisure Expo — that is the three ‘E’s, by the best way — has been occurring in some form or kind since 1995, till it was cancelled in 2020 due to the COVID-19 pandemic. However even then, it was supposed to happen: All of the contributors had been confirmed, the world had been booked, however there simply wasn’t sufficient time to change it to an internet occasion.

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There’s the boy

In 2021, nonetheless in the course of a pandemic, it went online-only, and it was a little bit of a humid squib — so it isn’t totally stunning that the Leisure Software program Affiliation, or ESA, determined to scrap it altogether in 2022, a bit like somebody cancelling their celebration as a result of they did not get sufficient RSVPs. Nonetheless, the remainder of the video games business has rallied collectively to mainly throw their very own celebration. With higher cake. And Geoff Keighley.

(Oh, and concern not — E3 will probably be again subsequent yr. For now, anyway.)

So now, we’re left on this very minor pickle: What are we speculated to name this… amorphous occasion? It isn’t E3 any extra, and it feels a bit foolish to name it that anyway, even when it’s a good two-character shorthand for “a lot of reveals” that matches properly right into a headline.

Most video games journalism shops appear to have settled on “Not-E3”, ourselves included, presumably as a result of it is loads shorter than “Summer time Recreation Fest” and would not give Geoff Keighley all of the credit score. But when E3 actually goes the best way of the dinosaurs, we will not name it “Not-E3” without end, can we?

Maybe what we’d like is a few good ol’ original democracy. What do you suppose we should always name this week of sport bulletins, information, delays, and updates?

As all the time, when you have different, higher solutions, drop ’em within the feedback.

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