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Sony Unveils PlayStation Stars, A New Loyalty Program Aimed At Players

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Sony is rolling out its first-ever PlayStation-focused loyalty program known as PlayStation Stars. In a weblog publish by Grace Chen, vp of community promoting, loyalty & licensed merchandise, she explains that PlayStation Stars is a free program that rewards factors by finishing “campaigns” and challenges whereas taking part in video games. 

In response to Chen, incomes factors might require you to “win tournaments, earn particular trophies, and even be the primary participant to platinum a blockbuster title in your native time zone.” PlayStation Stars may even have a “month-to-month check-in” marketing campaign that gamers fulfill just by taking part in a sport. 

You’ll be able to redeem factors on rewards which will embody PSN pockets funds or choose PS Retailer merchandise. Customers additionally subscribed to PlayStation Plus acquire the additional benefit of routinely incomes loyalty factors for making purchases.

Loyalty factors can be spent on “digital collectibles.” Examples described within the publish are digital collectible figurines of sport characters or previous PlayStation gadgets. These collectibles will evidently are available numerous rarities, with Chen stating gamers will all the time have “extremely uncommon” collectibles to chase. 

These collectibles might sound like NFTs, however they’re not. As Chen adamantly explains in a Washington Submit interview, these digital objects can’t be traded or offered and PlayStation Stars doesn’t make the most of blockchain know-how in any manner.  

“It’s undoubtedly not NFTs. Positively not” says Chen.

PlayStation Stars will progressively roll out throughout completely different areas someday later this 12 months. What do you consider this new loyalty program? Tell us within the feedback!



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