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Ubisoft’s Big Triple-A Games Will Be $70 According To CEO Yves Guillemot


Following the launch of PlayStation 5 and Xbox Sequence X/S, a number of online game publishers bumped up the worth of new-gen variations of a few of their video games. Whereas Ubisoft resisted that pattern thus far, CEO Yves Guillemot tells Axios in an unique interview that it’s making $70 the usual worth for greater triple-A experiences printed by the corporate. 

We already knew that the new-gen variations of Ubisoft’s long-in-development pirate sport, Cranium and Bones, would retail for $70, however now it seems to be the beginning of the usual pricing for Ubisoft. In that interview with Axios, Guillemot acknowledged that “Among the video games will come on the identical worth because the competitors. The large AAA video games will come at $70.” 

In 2020, Ubisoft CTO Frédérick Duguet stated that video games launched in 2020 wouldn’t attain the $70 mark (they usually did not, exterior of particular editions). Then, final 12 months, Duguet stated, “By way of pricing, we have been analyzing the aggressive dynamics of the previous quarter, and we’re nonetheless taking a look at new alternatives, however we have now not made any determination but.” Right this moment’s Axios interview with Guillemot is the primary indication that Ubisoft has come to an official determination concerning its pricing.

Ubisoft is way from the one gaming firm rising costs. Publishers like 2K Video games, Activision, and Sony have been promoting choose video games for $70 for the reason that introduction of the brand new consoles in 2020. In the meantime, simply final month, PlayStation introduced it was elevating the worth of its PlayStation 5 consoles in choose, non-U.S. markets. Cranium and Bones, the primary $70 Ubisoft title, is ready to launch on November 8. It is price noting that new-gen variations of Murderer’s Creed Mirage are at present listed on retailer web sites for $50.

You may learn the total interview with Guillemot, which touches on topics just like the Ubisoft’s troubled office tradition, the corporate’s present strategy to NFTs following Ghost Recon Breakpoint’s integration of them, and lots extra right here.

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